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Adam Westbrook: 6×6 branding for freelance journalists

Adam Westbrook is a broadcast journalist for Bauer Media and on his blog he offers some great tips for the “next generation of freelance multimedia journalists.”

6×6 is a series of six blog posts each giving advice in a different skillset the multimedia journalist of the future will need. It includes things like business skills, branding and video.

The first series up is about branding and Adam starts right off saying “The first thing to overcome is the embarassment or discomfort of ‘blowing your own trumpet’. For some people the idea of self branding is for cocky self promoters.

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